One thing about pay per call that you have to know of is the fact that it is a company that offers a platform for pay per call marketing campaigns that are created upon the interaction between the advertiser and the publisher as well. Furthermore, it has been said as well that pay per call network are the ones that take the responsibility of facilitating the ability of a publisher to drive phone calls that are relevant and qualified as well from an interested customer towards the appropriate advertiser. Not only that, you have to know that pay per call network also carries with them a system that is used for the purpose of receiving phone calls from customers, qualifying those phone calls and routing them to the right and suitable advertiser.
Another thing that you have to be aware of when it comes to pay per call network is the fact that their campaigns are initiated by an advertiser who is looking to receive a phone call that comes from an interested customer. The advertisers will hire the service of pay per call network to do the facilitating of their dealings with relevant publishers. Once the campaign is already on the brink of being created, the publishers handling them will apply to promote them and they will do some negotiations with the pay per call network so that the characteristics of a qualified phone call will be determined and also, for the cost of each call granted will be assessed. Speaking of characteristics of a phone call, there are actually quite a number of good examples of them like the length of the call, the place where the call was originated, the time the call was received, whether or not the call was converted into a sale or any other criteria that can be agreed upon.
What we have mentioned so far are not the only thing you need to know about pay per call as there are more like how the campaign will proceed once there is already an agreement with the terms of the campaign as having this will enable the publisher to get unique and trackable phone numbers that are assigned by the pay per call network. After that, what publishers often do next is that they will promote these numbers all around the different channels and platforms for advertising. When we say advertising channels, these often include websites, print media, televisions, radio, direct mail, billboards or any other channel that will enable the customers to come into contact with information they want to act upon with. All these and more are the things you have to know regarding pay per call network.